Fundraising Across Generations

Fundraising Across Generations (three hours, in person)

Rising generations of donors will be the core supporters of nonprofits in the coming decades, and research suggests these generations might be the biggest donors to nonprofits ever. But engaging them in ways that fit their generational personality requires rethinking some practices of fundraising and donor outreach. This session will help participants identify the pros and cons of their current approach to next gen donor engagement and give practical research-informed suggestions for improving in the future.

CONTINUING EDUCATION

3.0 CFRE credit hours
Full participation in Fundraising Across Generations is applicable for 3.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

ABOUT THE SPEAKER

Sarah K. Nathan, Ph.D. is an exuberant philanthropy professional and avid volunteer. Recently she has focused on community philanthropy and currently serves as the Executive Director of Middletown Community Foundation in Ohio.

Dr. Nathan served five years as the Associate Director of The Fund Raising School where she managed all aspects of the curriculum designed for fundraising practitioners. From ensuring courses were updated with the most recent research to assisting practitioner faculty be successful educators, her work ensured participants had a positive and productive learning experience. As part of the innovative and collaborative TFRS team, she designed several new specialty courses including a number of new virtual learning experiences offered since the pandemic’s onset. As a course designer, she was always attuned to the most recent scholarly research and industry best practices to ensure that courses were designed for active and applied learning. In short, her creative design work translated research for a practitioner audience.

Dr. Nathan is a frequent speaker on the topic of the fundraising profession. Along with Lilly Family School of Philanthropy colleagues, she is a co-editor of Achieving Excellence in Fundraising, 5th edition, published in March 2022. As an adjunct faculty member of Philanthropic Studies, she co-designed and taught an innovative undergraduate course entitled “Celebrity Philanthropy,” and developed the School’s online graduate course, “Donor Motivations and Behaviors for Major and Planned Giving.” Previously, she was assistant professor of nonprofit management and philanthropy at Bay Path University where she taught and advised online graduate students in the Masters of Nonprofit Management and Strategic Fundraising degree programs.

She began her philanthropy career as a 19-year-old student, calling alumni at her undergraduate alma mater, Concordia College in Moorhead, MN, where she later became Associate Director of the Annual Fund. Today, she continues to serve the College as an enthusiastic alumni volunteer. When living in Indiana, she served her local community as a volunteer and board member of the Johnson County Community Foundation, where she helped establish the county’s first day of giving. Dr. Nathan is an avid Girl Scout and spends countless hours joyfully guiding a troop of young leaders.

Dr. Nathan holds the MA and PhD in philanthropic studies from the Indiana University Lilly Family School of Philanthropy.

A continetal breakfast will be provided.

Host or Publisher Greater Springfield AFP