Fundamentals in getting your business known

Fundamentals in getting your business known

Date: 7th January 2025

Location: Treacy Hall, Wakefield Cathedral

Join Lois Kirtlan and David Kirtlan for an exciting event where you'll learn the fundamentals of getting your business known.

Whether you're just starting out or looking to expand your reach, this in-person event is perfect for entrepreneurs of all levels.

We share the best strategies we have used to boost visibility and attract more customers. No sale pitches disguised as workshops, no "we built our six figure business in 24 hours" nonsense.

Just two people who have each actually built a successful business from the ground up, telling their story about how they did it, and sharing knowledge and practices that other small businesses can implement the same day.

We work in completely different sectors, one being B2B and one being B2C, but our fundamentals are the same.

So if you want to learn how we did it, and be inspired, join us on 7th January in Wakefield for a day with a difference!

Don't miss out on this opportunity to network with like-minded individuals and take your business to the next level.

Who are we?

Lois Kirtlan

Lois is the Founder and Managing Director of Hetty & Betty .

Lois took a neglected, unloved, run-down cafe and through drive and determination, transformed it into a multi award winning destination restaurant and venue, rated in the top 10% of restaurants worldwide on TripAdvisor. Navigating a hospitality business through COVID, economic downturn and seasonal changes, she has grown the business over 900%.

Lois delivers presentations at universities, large organisations and business networks sharing her inspiring business journey and extensive business expertise.

David Kirtlan

David is the Founder and CEO of Elsium Education.

David is a nationally and internationally recognised leader in education and digital transformation strategy. After a successful career in education, he moved into consultancy and grew Elsium Education into a leading partner for an extensive client list with commercial and charity clients including Apple, Guide Dogs and Family Fund. He has designed, commissioned, and quality assured large-scale CPD programmes that have reached teachers at every career stage, including national frameworks developed in partnership with Apple, and music engagement strategies delivered through UK Music Hubs. He has led CPD transformation for Multi-Academy Trusts, embedding inclusive and research-informed practice that improves both teaching quality and learner outcomes.

David has represented UK education at major global conferences including BETT and GESS, and collaborated with ministries of education, NGOs, and international partners to influence policy and co-create equitable education systems. His leadership is defined by a commitment to equity, access, and measurable impact, ensuring national reach while supporting meaningful local change.

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