From Uh-Huh to Aha! Insights to Supercharge Creative Campaigns

From Uh-Huh to Aha!Insights to Supercharge Creative Campaigns

Chris Kocek

True insights can make all the difference between an average campaign and award-winning creative.

But how do you build a better insight faster, especially when you’re under pressure with tight deadlines?

Join Chris Kocek, CEO of Gallant Branding and host of the Any Insights Yet? podcast as he shares powerful and proven techniques for building insights that can lead to bigger ideas and breakthrough campaigns.

In this fast-paced talk packed with real-world examples, you'll learn how to more effectively interrogate language, harness conflict, and tap into cultural tensions, resulting in more aha moments and new opportunities for your brand.

Key Takeaways:

How to consistently identify aha moments that most people miss

How to connect data points and human truths in a way that leads to more effective and compelling campaigns

How to use a combination of AI tools in counterintuitive ways to get smarter and more surprising outputs

Chris Kocek is the CEO of Gallant Branding and the author of two books: and On the Any Insights Yet? podcast Chris interviews award-winning strategists, creative directors, entrepreneurs, and innovators, revealing the surprising stories behind their aha moments and how they connect the dots in unique ways to come up with culturally contagious campaigns and breakthrough business ideas.Prior to starting Gallant, Chris worked as a strategic planner at BBDO New York and GSD&M, developing nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits.Chris' unique approach to building insights has been featuring in Contagious, Creative Review, and Fast Company and he has given talks on insights and creativity at strategic symposiums around the country, including TEDx, SXSW, Customer Contact Week, and IIEX North America.

Host or Publisher Oklahoma City Advertising Club