From Shopify to Shelf: What Retail Buyers Actually Look For

Join us for a hands-on, two-hour workshop with Vanessa Murillo Vargas, Co-Founder and Co-CEO of I Am Grounded, and get clear on what it really takes to land on major supermarket shelves.

This session is built for founders and entrepreneurs who want to become retail-ready and position their brand for serious scale.

In this session you will go behind the scenes to learn how retailers make money and exactly what category managers look for when assessing new brands for their shelves.

🛒 Retailer Economics: Understand how retailers actually generate profit and the specific metrics category managers use to evaluate your brand.

🛒Commercial Readiness: Use a practical framework to assess your margin structure, wholesale pricing, and packaging for shelf-life success.

🛒Data-Driven Pitching: Learn how to translate your Shopify traction and DTC data into a compelling commercial narrative that speaks a buyer's language.

🛒Operational Scaling: Identify the essential tech stack and systems required to manage inventory and forecasting without getting squeezed.

🛒Buyer Psychology: Master the structure of a retail pitch and learn how to navigate the common objections buyers rarely voice out loud.
On the night, The Forefront team will provide nibbles, plus non-alcoholic drinks from our sponsor, Hiatus Beers.

Know what’s Happening Next — before everyone else does.

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Host or Publisher The Forefront