From Service Desk to Sales Pitch: Putting AI in Your Starting XI

Step into the digital arena and explore the fast-moving world of artificial intelligence. In this landscape, speed, strategy, and smart automation redefine what it means to deliver exceptional IT services.

AI is no longer a futuristic concept or a buzzword for industry giants. It is the everyday reality for Managed Service Providers and Resellers, transforming how teams work, how customers engage, and how businesses scale. As client expectations rise and operational demands intensify, AI acts as your most valuable player by accelerating service desks, elevating security, and empowering sales teams.

This event is designed for IT resellers and MSPs seeking clarity, confidence, and a competitive advantage. Join us to learn how modern AI tools help you innovate faster and future-proof your business model while maintaining total trust, security, and compliance.

1. Keynote by Katie King: How MSPs Can Harness AI for Competitive Growth
   Internationally recognised AI author and strategist Katie King will deliver a fast‑paced, practical keynote on how MSPs can turn AI from experimentation into measurable competitive advantage.
   This section will showcase clear, achievable AI use cases for MSPs, covering faster service desk operations, smarter automation and scaled workflows and enhanced security through AI‑assisted investigation and response.
   
2. Spotlight Session: The launch of SYNAXON Managed Services
   We’re lifting the curtain on the SYNAXON Managed Services portfolio — designed to support partners with more capability, more flexibility, and more opportunities for recurring revenue. Discover what’s changing, what’s new, and how the launch empowers MSPs to deliver greater value to their customers.

• 09:00 | Arrival & Expo
• 10:00 | Welcome & SYNAXON Update
  Updates from the SYNAXON UK leadership team.
• 10:15 | The Sponsor Sprint
  60-second introductions from event partners.
• 10:30 | Terra Computer in conjunction with Microsoft
• 11:15 | Morning Break & Expo
• 11:45 | Keynote: AI for Competitive Growth
  Speaker: Katie King
  How MSPs can harness AI for competitive growth — from service delivery to sales & marketing
• 12:45 | Fireside Chat: Real-World AI Case Study
  Guest: Tony Houlihan, TwentyFour IT Services Ltd
  A partner-led discussion on practical AI implementation and results.
• 13:15 | Lunch & Expo
• 14:15 | SYNAXON Managed Services explained:
  How SYNAXON Managed Services help IT providers reduce overhead and support business growth.
• 14:45 | HP Guest Session [Topic TBC]
• 15:15 | Afternoon Refreshments & Expo
• 15:30 | Lenovo: Navigating Lenovo’s AI roadmap and maximizing Microsoft Copilot.
• 16:00 | Keynote: The Science Behind Humans
  Speaker: Mel Eves
  How to perform and get results - the science behind humans
• 17:00 | Workshop: Why systems and processes won't guarantee you win at sales
  Speaker: Tara-Jane Sloane
  Interactive session on actionable tactics to win more customers.
• 17:30 | Closing Remarks & Networking
  Final wrap-up followed by networking drinks.

• Terra Computer
• Lenovo
• HP
• Asus
• APC
• and many more to come!

Info: Updates from the SYNAXON UK leadership team.

Info: 60-second introductions from event partners.

Info: How MSPs can harness AI for competitive growth — from service delivery to sales & marketing

Info: A partner-led discussion on practical AI implementation and results. Guest: Tony Houlihan, TwentyFour IT Services Ltd

Info: How SYNAXON Managed Services help IT providers reduce overhead and support business growth.

Info: [Topic TBC]

Info: Navigating Lenovo’s AI roadmap and maximizing Microsoft Copilot.

Info: How to perform and get results - the science behind humans

Info: Interactive session on actionable tactics to win more customers.

Info: Final wrap-up followed by networking drinks.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Synaxon UK LTD