From Secret to Spotlight: Executing a High-Stakes Announcement
Schedule
Tue Apr 14 2026 at 11:30 am to 01:00 pm
UTC-04:00Location
Diocese of Palm Beach | North Palm Beach, FL
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In December 2025, Jennifer Trefelner, APR, CPRC, Director of Communications and Development for the Diocese of Palm Beach, was entrusted with one of the most sensitive assignments of her career: leading the communications strategy for the announcement that Pope Leo XIV had appointed a new bishop-elect, Father Manuel de Jesús Rodríguez, as the sixth Bishop of the Diocese of Palm Beach.There was just one challenge — the entire planning process had to take place under pontifical secret.
With only days to prepare, Jennifer and her team developed and executed a comprehensive communications plan that balanced confidentiality, coordination, media strategy, internal communications, and community impact. The result: a seamless, high-profile announcement that honored Church protocol while ensuring clarity and transparency for parishioners, media, and the broader community.
Whether you work in nonprofit, government, corporate, or agency communications, our April luncheon will have something to offer you. Join us as Jennifer takes us behind the scenes of this extraordinary moment in her communications career and the lessons she learned:
🔹 Building a highly effective communications plan on an accelerated timeline
🔹 Managing confidential, high-stakes information with multiple stakeholders
🔹 Coordinating media, messaging, and internal teams under strict embargo
🔹 Lessons in leadership, trust, and precision
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Where is it happening?
Diocese of Palm Beach, 9995 Military Trl, Palm Beach Gardens, FL 33410-5460, United States, North Palm BeachEvent Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
