From Search to Answer: Optimizing for the AI-First Web | Presented by Fuse

Remember when ranking on Google just meant stuffing some keywords, tossing in a few backlinks, and hoping the algorithm didn’t change overnight? Yeah… those days are over. Welcome to the AI-first web, where search engines are more like answer engines, and if your content isn’t optimized for AI, it might as well not exist.

In this no-fluff, high-signal panel workshop, a group of seasoned SEO and AEO experts will break down what it actuallytakes to stay visible in a world where generative AI is rewriting how people discover information. We’re talking about structured data that actually works, content that answers questions before users finish asking, and strategies that get you seen — even when the search results don’t look like search results anymore.

Whether you’re trying to future-proof your brand, keep up with Google’s latest identity crisis, or just figure out what “AEO” even stands for, we’ve got you.

What You’ll Really Learn:

• Why traditional SEO isn’t dead — but it’s definitely not enough
• How to structure your content so AI tools don’t ignore you
• What to do when your traffic disappears into SGE’s black hole
• How to speak fluent "intent" without sounding like a chatbot
• Real examples from teams actually navigating the chaos (and not just tweeting hot takes)

If you're tired of chasing the algorithm and ready to start working with it (begrudgingly, we get it), this session is for you. Bring your questions, bring your skepticism, and leave with a strategy that doesn’t rely on hope.

Food and refreshments provided.

Featured Panelists:

Shane Eubanks - Founder, Genuine Internet Marketing

Khalila Fooks - Senior SEO Manager - Content, T-Mobile

Scott Walldren - Head of SEO, Acadia

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This experience is brought to life by Fuse!

Please NOTE: Member and Non-Member Prices. Sign up for a FUSE membership up to 48 hours after the event for a discount towards your membership.

Host or Publisher Fuse - Formerly AIMA