From Screen to Brand: How Paramount & Disney Expand Through Storytelling

🎬 Michelle Hagen – Executive Vice President, Global Partnership Marketing, Paramount Pictures
🎥 Mindy Hamilton – Senior Vice President, Global Partnership Marketing & Strategy, The Walt Disney Company

About the Speakers:
🔹 Michelle Hagen oversees global brand integrations and partnerships at Paramount, driving marketing initiatives across theatrical, home entertainment, and streaming. With over 30 years of experience, she has played a pivotal role in building franchises like Fast & Furious, Jurassic World, and Despicable Me.

🔹 Mindy Hamilton leads Disney’s global partnership marketing strategy, overseeing collaborations for theatrical and streaming releases, franchise content, and Disney Parks. She has spearheaded award-winning campaigns with McDonald's, Google, Lexus, Coca-Cola, Adidas, and more.

What to Expect:
✔ Behind-the-scenes insights into brand partnerships in film & entertainment
✔ How major studios craft blockbuster marketing campaigns
✔ The evolving landscape of synergy, storytelling & pop culture integration

Don't miss this exclusive opportunity to hear from two powerhouse executives shaping the future of entertainment marketing!

Host or Publisher SMU Temerlin Advertising Institute