From Listings To Leads

· Most agents have tried ChatGPT once or twice... wrote a listing description, maybe a social caption, then went back to doing things the hard way. The problem isn't AI. It's that nobody showed you what to use it for in a real estate workflow.

· In this lunch and learn, Arvell Craig, Director of AI at BotBuilders (Inc. 5000) and author of The AI Strategy Playbook, walks agents through a practical, no-hype intro to Claude, the AI assistant that's quietly becoming a favorite tool for sales and marketing professionals. You won't sit through theory. You'll see how top agents are already using Claude to fill their pipeline, follow up faster, and turn one hour of work into a week of marketing content.

· You'll leave with a clear mental model for where AI actually saves you time (and where it doesn't), three specific Claude use cases you can put to work the same afternoon, and a glimpse of what becomes possible when you stop using AI as a chatbot and start treating it as your personal assistant, copywriter, and lead-gen analyst, all in one.

· What you'll walk away with:

o 3 real-estate-specific Claude plays for lead generation, follow-up, and marketing

o How to make Claude an automated executive assistant

o A look at how to move beyond one-off prompts into repeatable, agent-powered workflows