From Invisible to Unignorable

From invisible to unignorable 

A practical marketing strategy workshop for B2B businesses.

If you deliver great work and your clients rate you highly but: 

• Growth still relies heavily on referrals and existing relationships 
• Your website looks like every other competitor
• Your messaging defaults to “experienced” and “high quality” 
• You’re not known beyond your current network 

Meanwhile, competitors who aren’t necessarily better than you are winning work simply because they are more visible and appear more credible. 

If that sounds familiar, this workshop is for you. 

About this workshop

This strategy-led, in-person session is designed for established B2B businesses that want to move beyond ad-hoc marketing and build more predictable demand.

This is a rare opportunity to access a high-level, 3-hour strategic workshop, usually reserved for private paid clients, at no cost, specifically for the local business community. 

It isn’t about chasing the latest marketing trends or hacks, it’s about building the solid foundations and clear systems that support growth.

Who is leading this session?

This workshop is a collaboration between Christine Moses and Paul Armstrong, two of Maidstone’s leading strategic and brand creative minds, focused on helping B2B businesses stand out where others blend in.

What you’ll work on

This is a practical session focused on what makes marketing work at a commercial level. 

You’ll work on: 

• Which customers are worth targeting 
• How to gain competitive advantage through clearer positioning and messaging 
• How buyers search and assess suppliers before making an enquiry  
• Where your current marketing set up is underperforming 
• What to prioritise over the next 90 days to support growth

The outcome is sharper focus and greater confidence in where to invest time and budget. This includes a physical 90-day growth plan to take away with you and start implementing immediately after the workshop.

Who should attend

This workshop is designed for: 

• B2B service-led businesses 
• Owners and directors still central to winning work 
• Businesses that already tried marketing and want it to work better 

It’s not suitable for start-ups, consumer brands or people looking for tactical “how to” marketing training.

Format

• In-person workshop 
• Small group (6-8 businesses only) 
• Guided discussions and time to think about your business, not generic examples 

The Details

• When: 18th March | 10:00 – 14:30
• Where: The Business Terrace, Maidstone
• Investment: FREE (Including lunch)
• Availability: Strictly limited to 6 business slots to ensure every attendee receives direct tactical feedback.

Places are deliberately limited to keep the session focused and valuable. 

All registrations will be screened to ensure the right mix of businesses in the room. 

Know what’s Happening Next — before everyone else does.

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Host or Publisher The Business Terrace