From Invisible to Intentional: Smart Social Media for Small Business

Feeling stuck on what to post or overwhelmed by social media? You’re not alone. Many small business owners struggle to keep up, unsure which content matters or how to measure success.

In this in-person training, social media strategist Jackie Murphy will break down what’s actually working for small businesses right now—and how to simplify your approach without sacrificing results.

We’ll cover how to create content from your real workday, build meaningful engagement (not just likes), and turn visibility into real opportunities. Whether you’re managing your own social media or overseeing a small team, you’ll walk away with actionable ideas you can implement immediately.

🍽️Light lunch provided!

By the end of this session, participants will:

• Understand how to create consistent, relevant content without overthinking it
• Learn engagement strategies that build real community and trust
• Walk away with a simple framework to turn social visibility into leads and business growth

This training is perfect for local small business owners who want to grow their presence without feeling overwhelmed. Register today!

Jackie Murphy is the founder of , a social media strategy and content studio based in Central Ohio. For over a decade, she has helped small businesses grow their visibility, build community, and generate leads through intentional organic social media.
Jackie works with businesses across industries—from hospitality and retail to service providers and professional firms—and is known for her practical, no-fluff approach to content, engagement, and relationship-building. She believes social media works best when you’re actually being social.

The Economic & Community Development Institute's Women's Business Centers of Ohio guide individuals at any stage of the business process. Through one-on-one counseling sessions with WBC staff and volunteers, you can get the direction and resources to meet your goals. Business advisers want to help you successfully start a business, or grow and expand your existing business -- increasing revenue and creating jobs for the local economy.

The WBCs present training workshops regularly to provide access to small business knowledge at no charge. They are the only SBA-funded Women's Business Centers in the state.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Women's Business Center of Central Ohio