From Impressions to Influence

Join us again on February 5th, for another exciting session, which will aim to help you develop your skills in the world of SEO, GEO and AI.
The session will be held at the Buzzmatic Office, Schönhauser Allee 149, from 9:30 to 11:00. Enjoy free attendance and a tasty breakfast, as always!
This time our CEO Raoul Schreck is back in the speaker seat and will take us through how to go from impressions to influence by measuring AI mentions as KPIs.
In the AI search era, traditional click-through metrics tell only half the story. Your brand might be shaping buying decisions inside ChatGPT, Perplexity, Gemini, and other AI-driven platforms, without a single visit to your site. These “zero-click” moments are invisible in standard analytics, yet they can sway sentiment, trust, and conversion far more than a banner ad or blue link ever could.
This session is ideal for SEOs, content strategists, PR teams, and CMOs who need to measure brand authority in an AI-first world, before their competitors do.
Bring yourself, a good mood and any thoughts or questions you have on the subject. We look forward to seeing you there!

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