FROM CONCEPT TO CREATION: DESIGNING PACKAGING FOR YOUR BRAND

This is a 3-part course on packaging. Modules can be taken individually or as a complete series for a comprehensive learning experience

Learning Objectives:

• Articulate the principles of sustainable packaging and their impact on brand perception.
• Identify sustainable materials, production methods, and packaging innovations that align with eco-conscious branding.
• Evaluate global sustainability regulations and industry standards affecting cosmetic and fragrance packaging.
• Assess lifecycle impacts of packaging materials and develop environmentally responsible solutions.
• Integrate storytelling and brand narratives into sustainable packaging design to enhance emotional connections with consumers.
• Demonstrate the ability to design, present, and communicate sustainable packaging concepts that align with both brand and environmental goals.

Instructor: Sebba Alquetrani

Host or Publisher FRAGRANCE ALLIANCE NETWORK