From busy to strategic - Who are you actually selling to?

If your answer to “Who is your ideal customer?” is “Well, technically anyone could buy from me…”, this session is for you.
About this Event

One of the biggest mistakes growing businesses make is trying to speak to everyone. The result can be generic marketing, inconsistent sales conversations and a proposition that doesn't give customers a compelling reason to choose you.

In this practical session, strategy and leadership consultant Niki Saunders-Fearns will help you step back and get much clearer about who you're actually trying to reach, what problem you're solving for them and why they should choose you.

We'll explore:

• How to identify the customers you genuinely want more of
• The difference between demographics and understanding what your customer actually needs
• How to define the problem you're solving
• How to turn that into a clearer proposition
• How your ideal customer should influence your sales and marketing
• Why your social content should speak to a specific person rather than an algorithm

What attendees leave with: A practical framework they can immediately apply to their own business.

Best for: Founders, start-ups, small business owners and anyone struggling to explain clearly who they help and why it matters