From Brand to Growth: How AI and Digital Marketing Are Transforming SMEs

In today’s fast-paced digital landscape, Artificial Intelligence (AI) is no longer a futuristic concept—it’s a practical, powerful tool that businesses can use to attract and retain customers.

In this session, our brand expert will perform a short brand readiness diagnostic that allows participants to assess their own brand and marketing maturity across areas such as differentiation, innovation focus, distinctiveness/ IP and measurement.

This session will also explore AI technologies that can help you break through language, cultural, and digital barriers to connect more effectively with your targeted market. Whether you’re just starting to explore social media to reach out, or looking to scale your existing efforts, this session will equip you with actionable, AI-powered strategies to unlock growth and stay ahead of the curve.

Key Learning Points:

• Gain Insights Into Your Brand’s Readiness and Growth Opportunities.
• Receive a Clear Step-By-Step Marketing Action Plan with No Advanced Technical Background Required.
• Localise Your Brand with Top AI Tools such as DeepSeek, ChatGPT, and MarX.

Know what’s Happening Next — before everyone else does.

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Host or Publisher SME Centre@SICCI