FPF Training: Fundamentals of Online Advertising | March 27, 2025

Join the Future of Privacy Forum for a live-virtual session the Fundamentals of Online Advertising on Thursday, March 27, from 1:00pm - 3:00pm ET.

Groups of 3 or more are eligible for a special group rate. Please send us an email at [email protected] to receive your discount today!

In the Future of Privacy Forum’s training on Fundamentals of Online Advertising, participants will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.

Learning Objectives:

• The basics of online advertising and its evolution over time, including how browsers work, the flow of data between websites, ad tech providers, and intermediaries, and the terminology.
• The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem.
• How data from users’ activities across different websites or platforms is used for targeted advertising.
• Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.

FPF Faculty:

Adam Towvim, Partner, Chameleon Collective

Adam is a marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap, and Waystar. As a strategic advisor, Adam’s focus areas include mobile/precise location and new digital media technologies, covering impacts to data privacy and digital advertising practices. He also serves as an expert witness for legal matters relating to marketing, advertising, and data privacy.

Host or Publisher Future of Privacy Forum