Founder Workshop: How To Pass The Sales Baton
Schedule
Wed Aug 27 2025 at 03:30 pm to 05:00 pm
UTC-04:00Location
COhatch Polk Stables | Indianapolis, IN

About this Event
Ready to make your first sales hire - without the guesswork??
This workshop is for:
- Founders thinking about transitioning out of founder-led sales for the first time.
- Founders that already hired a team and are losing momentum instead of gaining it.
- Founders that just love attending workshops and asking hard questions 😅
Hey 👋! Ian Illig here. I've been the first sales hire at three B2B startups that scaled from a few early adopters to hundreds of customers, millions of ARR, and two exits. Passing the sales baton is a critical inflection point for any business and, unfortunately, tends to fail more often than not.
Fear not, I'm here to help!
In this workshop, you'll learn:
- How you'll know it's time to transition out of founder-led sales
- What needs to be in place before you hire
- What qualities to look for in early sales candidates
- What they'll need from you to succeed
Immediately following the workshop, you're invited to join a free happy hour, courtesy of Stompbox and Polk Stables COhatch.
Agenda
🕑: 03:30 PM - 03:45 PM
Welcome
🕑: 03:45 PM - 05:00 PM
Founder Workshop: How To Pass The Sales Baton
🕑: 05:00 PM - 06:00 PM
Happy Hour & Festivities (Ask Me Later About The Cow)
Where is it happening?
COhatch Polk Stables, 1533 Lewis Street, Indianapolis, United StatesEvent Location & Nearby Stays:
USD 0.00
