Foundational Fundraising: How to Run an Annual Campaign

Annual campaigns are considered one of the primary “legs” of a strong fundraising platform in nonprofit organizations. These recurring, organized efforts to raise money on a yearly basis that supports essential operations can include outreach, direct asks and fundraising events.

Join us for this session, led by guest presenter Sharla Jolly, Senior Development Manager of the American Cancer Society, to learn about annual giving and tips for running a successful campaign. Understand how to set goals, effectively communicate your nonprofit’s mission, launch your marketing efforts, research prospects, and build and develop a base of donors while leveraging the year-end giving season.

Presented in partnership with the Community Foundation of East Central Illinois.

Host or Publisher Community Foundation of East Central Illinois