Ford Holiday River Parade 🎄
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🎄 2026 Ford Holiday River Parade | River Walk
Kick off the holiday season with one of the most beloved traditions of the year — the Ford Holiday River Parade! Watch the River Walk come alive with dazzling lights, festive floats, and holiday cheer.
✨ Parade Highlights
🚤 27 beautifully illuminated floats
🎶 5 entertainment floats with festive performances
💡 200,000 holiday lights lighting up the River Walk
🎄 A magical river lighting ceremony
🗓 Event Details
Date: Friday, November 27, 2026 (Day After Thanksgiving)
6:00 PM: Parade begins at the Tobin Center
7:05 PM: Live broadcast from the Arneson River Theatre
Kick off the holiday season with one of the most beloved traditions of the year — the Ford Holiday River Parade! Watch the River Walk come alive with dazzling lights, festive floats, and holiday cheer.
✨ Parade Highlights
🚤 27 beautifully illuminated floats
🎶 5 entertainment floats with festive performances
💡 200,000 holiday lights lighting up the River Walk
🎄 A magical river lighting ceremony
🗓 Event Details
Date: Friday, November 27, 2026 (Day After Thanksgiving)
6:00 PM: Parade begins at the Tobin Center
7:05 PM: Live broadcast from the Arneson River Theatre
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Where is it happening?
The San Antonio River Walk, 110 Losoya St,San Antonio, Texas, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherThe San Antonio River Walk
