Florence Arman • Die Bäckerei

Name: Florence Arman • Die Bäckerei
Start: 2025-10-17T20:00:00+02:00
Location: Die Bäckerei

Schedule

Fri, 17 Oct, 2025 at 08:00 pm

UTC+02:00

Location

Die Bäckerei | Innsbruck, TR

Door: 19:00
Start: 20:00
Florence Arman is an English singer-songwriter raised in Austria and Germany. Since her recent relocation to London, she has gained recognition in the UK music scene and, having released two EPs under AWAL, has reached over 18 million streams, showcasing her ability to craft compelling pop melodies paired with very honest, heartfelt and witty lyrics.
Songwriting and storytelling have always been Florence’s focal point and a skill she has honed over years of working all over the world with artists such as G Flip, Bakermat, The Kooks, Venbee and Domiziana, to name a few.
Coming from a family of professional musicians, her musical journey began at just four years of age when she learned to play the Violin. As she grew older and found herself inspired by a wide range of other genres and artists, admittedly mostly Avril Lavigne at the time, and taught herself to play piano and guitar and began to write her own songs. One of her brothers is a brilliant guitarist, featuring on many of her releases. Her other brother Sebastian (Decco), is a well-known producer and songwriter in the industry (Lost Frequencies, Wiz Khalifa...) and one of Florence’s main collaborators.
Since the release of her debut EP ‘Out of the Blue’ (2021), she has been on tours supporting artists such as Da∂I Freyr and Milky Chance, and in January 2024 went on her first headline tour playing in Berlin, Vienna, Amsterdam and London with her booking agency being Primary Talent. Her next Europe tour is with Milow in November 2025, following their feature ‘Castaways' at the top of the year. Currently, there is an EP in the pipeline, which is lyrically direct and raw and musically alt-rock, poppy and upbeat.
https://www.instagram.com/florence.arman