Fix Your Pricing: the frameworks, tools and insights for sustainable growth

Pricing is one of the most important decisions a startup makes — and one of the easiest to revisit too late.

As businesses begin to grow, pricing moves beyond a simple commercial choice and becomes part of a wider operating system. It influences who buys, how customers compare value, what growth looks like in practice, and whether scale becomes sustainable.

This 90-minute session delivered by Sally Fox-Price (Sinister Solutions) is designed for founders and startup teams who want to review and strengthen the way they think about pricing.

Rather than attempting to “solve” pricing in a single workshop — a fantasy best left to pitch decks and productivity gurus — this session focuses on the process behind strong pricing decisions: the frameworks, tools, market knowledge and customer insight needed to build confidence in your model.

Together, we’ll explore how customers buy, what they value, how competitors position themselves, and how pricing decisions connect to budgeting, forecasting and future growth plans. The emphasis is on giving participants a practical lens through which to assess their current approach and identify where further testing, validation or refinement is needed.

Expect a commercially grounded discussion with actionable prompts, strategic frameworks and practical tools that founders can take back into the business immediately.

By the end of the session, participants will leave with a clearer understanding of the questions they should be asking, the data they should be looking for, and the signals that indicate whether their pricing is helping the business scale sustainably.

Because strong pricing is rarely about finding the perfect number.
It is about building the confidence and capability to make better decisions as the business evolves.