Fitting book marketing into a busy life with marketing expert Anna Caig

Marketing with Heart: Join communications specialist and author Anna Caig on this online interactive masterclass to learn key skills for marketing, promoting and selling your books.

The masterclass will help you improve the efficiency and the effectiveness of your promotional activity, as well as provide practical ideas for your book marketing.

Many authors now have to contribute to or manage the marketing and promotion of their books, on top of writing them, as well as finding time for all the other demands and commitments in life. It’s a tall order and can feel overwhelming. This workshop will equip you with an understanding of good, strategic marketing principles to improve the efficiency and the effectiveness of your promotional activity, as well as lots of practical ideas for how to fit your book marketing into a busy life. We’ll also look at ways you can bring creativity and passion into this work, reducing the ‘chore’ factor and transforming it from one more thing on that endless ‘to do’ list, to something you actually enjoy doing. We will look at the following aspects:

● A practical understanding of some strategic marketing principles

● An understanding of author branding

● An understanding of how to select marketing activity based on what will be effective and reach target audiences, and also what will be enjoyable

● Some practical book marketing ideas to take away and try.

This 1hour masterclass includes an engaging talk with slides, a number of exercises and plenty of time for questions.

Testimonials:

Author Lucy Santos says: "Training with Anna is friendly, fun and (above all) incredibly useful."

Michelle Matthews, Author, says: “Anna’s training was really helpful and packed full of useful advice. Her approach is very down-to-earth and she understands how many authors feel (overwhelmed, mystified, and panicked) at the prospect of marketing their work. She understands what goes into writing novels and what kinds of things authors are most likely to need help doing—her training is meaningful and tailored in this way. I’d add that I found the training useful as part of my writing process.”

Anna Caig has worked in communications for 19 years, specialising in media relations and strategic marketing campaigns, and is an experienced and engaging public speaker.

Anna also writes historical crime fiction and her debut novel was shortlisted for the CWA Debut Dagger prize. She reviews books for The Sheffield Telegraph and on her blog.

The former Head of Communications at Sheffield City Council and tutor on The University of Sheffield MA Journalism course, Anna began her training business to support writers to build their brand and reach more readers. She now works with traditionally, indie and self-published writers, as well as helping creatives in any discipline find a wider audience.

https://www.annacaigcomms.co.uk/

Twitter @AnnaCaig

For more information on the Romantic Novelists' Association and our membership categories, visit our website:

https://romanticnovelistsassociation.org/join

Please note:

RNA Learning is the education division of the Romantic Novelists’ Association. Establishing an online learning programme has been a great success for the Romantic Novelists’ Association (RNA) and attendees alike. Our courses are developed for members and non-members at all stages of their writing careers. We offer a balanced, exciting schedule covering such topics as marketing, publishing, editing and all aspects of romance writing. Our experienced tutors are either published novelists or experts from the business side of the writing world. We also offer free author events. Courses and events are open to both RNA members and non-members. You don’t need any special technology or computer skills to join in. Author events and workshops are delivered via Zoom and occasionally via YouTube. Month long courses use a combination of Zoom, the RNA’s online learning portal, Moodle, which is a standard teaching tool used in many colleges and universities and occasionally YouTube. RNA Learning courses and workshops are delivered flexibly so that students can download and work at their own pace and around any other commitments they may have, during the duration of the course or workshop. Many tutors do have live sessions, but they are recorded so that students who are not able to attend can watch at a more convenient time. Please note that all course information, documentation, recordings etc will only be accessible for the duration of the course. All courses are taught in English.

RNA Learning Terms & Conditions and Refund Policy: The Romantic Novelists’ Association (RNA) Terms and Conditions are as follows: The RNA reserves the right to cancel any course, workshop or event. In the event of cancellation by the RNA a refund will be given otherwise the RNA does not offer refunds. Participant data will be kept confidential except for sharing with necessary third parties as required. The RNA may contact you with marketing information about other events. Participants should adhere to privacy and confidentiality during our courses and workshops and may not share, publish, or refer to any manuscripts, discussions, comments, works, materials (in any media) used or referred to during the course/workshop unless by prior permission of either the course tutor or the RNA, as applicable. Copyright of all course materials belongs to the course tutor. The course materials for the courses/workshops will only be available online for the duration of the course unless otherwise expressly stated. The RNA records all live tutorials/workshops and some free author events and holds the copyright of such events. If you do not wish to participate in a recording please turn off your video and microphone. Participants must be of the applicable legal age to enter into a formal paid contract with the RNA. All participants must adhere to the values of the RNA and accord with the RNA’s standards of conduct relating to equality, inclusion and diversity. Further information can be found at: https://romanticnovelistsassociation.org/

Please note: shortly before the workshop commences you will be sent a link to Zoom or YouTube. If you have not received anything by the day of the event, please check your spam folder first and then contact RNA Learning as detailed in your booking confirmation email.

Host or Publisher RNA Learning