Find Waldo ATX

Waldo, the iconic children’s book character, is coming back to Austin this July to spread the “Buy Local” message! Find Waldo Local is a creative and fun way to highlight all that’s wonderful about our local indie businesses.

BookPeople will be hosting an exciting month-long scavenger hunt to find Waldo in twenty-five participating local businesses. You can join the hunt by picking up a passport at any of the twenty-five businesses. Each business will have a six-inch Waldo standee to hide around their store. When you find Waldo, ask an employee to stamp your card for that location and head to the next store to find the next Waldo! If you fully complete your passport and bring it in at or before our Waldo Party, you'll be entered into a special raffle with prizes from us and other local businesses. If you get at least 10 stamps, you can bring your passport back for a prize!

Then on Sunday, July 28th there’ll be a free and open-to-the-public Find Waldo celebration at our bookstore! See below for full details.

Find Waldo Local launched in 2012, and since then, hundreds of indie bookstores have hosted successful Waldo scavenger hunts across America. The local businesses that have participated have come to rely on the annual July event as an essential way to generate enthusiasm and grow their customer base.

Find Waldo at

Neill-Cochran House Museum: 2310 San Gabriel Street

Reverie Books: 5330 Menchaca Rd. Ste D

Amy's Ice Creams: 1012 W 6th St B

Asahi Imports: 6105 Burnet Road

Black Pearl Books: 7112 Burnet Rd.

BookWoman: 5501 N Lamar Blvd. A-105

Brentwood Social House: 1601 W Koenig Ln.

Dia's Market: 812 Justin Ln.

Dragon's Lair: 2438 W. Anderson Ln, Suite B-1

End of an Ear: 4304 Clawson Rd

Soup Peddler: 1112 N Lamar Blvd

The Little Gay Shop: 828 Airport Blvd.

Thundercloud Subs: 201 E. Riverside Dr

Tiny Pies: 5035 Burnet Rd #100

Purrfecto Cat Lounge: 2300 South Lamar Blvd, Unit 104

Monkeywrench Books: 110 N Loop Blvd E

Pinballz: 8940 Research Blvd

Tribe Comics: 3005 S Lamar Blvd, Ste D113

Waterloo Records: 600 N Lamar Blvd.

Texas French Bread: 2904 Rio Grande

Terra Toys: 2438 W Anderson Ln. C1

Emerald Tavern: 9012 Research Blvd, Suite C1

Vintage Books & Wine: 1101 E 11th St

Thinkery: 1830 Simond Ave

BookPeople: 603 N. Lamar Blvd

Come to our Waldo Party!

Turn in your passport and celebrate Where's Waldo with us on July 28th starting at 2PM with

• A special storytime with Mrs. Purple Urple
• A raffle drawing for our passport completionists
• Waldo arts & crafts
• Olympic-themed trials and games
• Waldo fashion parade (Encourage your kiddos to dress up!)
• Treats and activities from our local partners

Come in costume! Bring the whole family! Go for the gold!

Thank you for supporting your local businesses!

Host or Publisher BookPeople