Find the Balance: SEO Writing that Focuses on Humans, Not Bots

Learn how strong SEO writing can help people find your content without making it sound like it was written for a search engine.
About this Event

During this lunch and learn, content strategist and copywriter Ben Culbreth will share practical guidance for creating content that balances search visibility with a clear, natural, human-focused voice. Attendees will learn how to identify and incorporate SEO keywords without forcing them into the copy, avoid common SEO writing mistakes, and about tools and resources that can strengthen their content development process. In an ever-growing digital world, this session will offer useful strategies for writing content that connects with audiences.

About the Speaker

Ben Culbreth | Culbreth Copywriting LLC

Ben Culbreth is a content strategist and copywriter and the only one who shows up for work at Culbreth Copywriting LLC. He helps businesses and organizations get the outcomes they want through workshops and training, developing brand messaging and content strategies and writing copy for websites and customer stories. He lives in West Columbia, South Carolina. You can read his words and see his work at benjaminculbreth.com.