February Lunch and Learn

Name: February Lunch and Learn
Start: 2025-02-20T11:30:00-05:00
End: 2025-02-20T13:00:00-05:00
Location: Amway

Schedule

Thu Feb 20 2025 at 11:30 am to 01:00 pm

UTC-05:00

Location

Amway | Ada, MI

Accelerate Business Growth: Why CRM and Data is Your Secret Weapon
At our February lunch, join Adam Clarke, President of award-winning growth agency, 1 Bold Step, to dive into how buyers have changed, why marketing isn’t what it used to be, and what the fastest-growing jobs in the U.S. can teach us about success. This session will serve up practical steps for implementing CRMs, explore game-changing CRM features, and peek into the future trends you need to know about to keep your business growing — plus a few dad jokes and real-world examples along the way.
11:30am to 12:00pm - Networking & Lunch (provided)
12:00pm - Meeting & Program
Nonprofit spotlight: Kyle Szucs, Philanthropy Specialist at Kid’s Food Basket
Adam's Bio: Adam learned early in his career that he has a knack for partnering with people to make their jobs easier and more efficient. At 1 Bold Step, he does this through empathic problem-solving, creative idea generation, solid project management skills, and by creating systems and processes that scale.
This passion for helping people, combined with his marketing background, has brought him to partner with companies like Haworth, Envoy B2B, Honeywell, Weather Shield, Cascade Engineering, and Consumer Credit Union to help them build and scale some of their most complex software applications. From customer relationship management (CRM) and marketing automation to e-commerce, inventory management, and proprietary content management systems, he has worked with 100s of customers to envision, plan, and deliver. Working with different clients in numerous industries has given him a wealth of business experience and has sharpened his focus on how companies best go-to-market, deliver great user experiences, and prove return on investment.
Adam has a Bachelor’s degree in marketing and business administration from Grand Valley State University’s Seidman College of Business. In his current role as President at 1 Bold Step, he tackles everything from marketing strategy to marketing automation implementation, CRM integration, staff management, and campaign execution.