Fashion Over 50 Symposium

The over-50 fashion market is surging as Generation-X women join their Baby-Boomer sisters, swelling an already significant economic niche. Yet this cohort, with its considerable spending power, is often overlooked by the fashion industry and fashion media—a problem exacerbated by shrinking retail selections and the shift to online shopping. How can the industry—and individual women—respond?

Fashion Over 50: Women’s Self-Images, Shopping Frustrations, and Solutions will offer insights for creating and marketing to this underserved cohort, featuring experts in fashion forecasting, image consulting, design, media, and retail. We invite members of the fashion industry, academia, and the public to join us in this intriguing discussion.

Host or Publisher FIT Fashion and Textile Studies Department