Fashion Entrepreneurship: Principles and Practice – Official Book Launch

Please join us for the official launch of , a new global textbook shaping how fashion entrepreneurship is taught, researched, and practiced.

Bringing together rigorous academic research and real‑world industry insight, this book distils years of collaboration with leading fashion ventures and draws on the success of the Master of Fashion (Entrepreneurship) (MoFE) program. It offers a definitive framework for understanding how fashion businesses are built, scaled, and sustained.

The evening will open with short insights from the chapter authors, each sharing a key idea that emerged from their research into entrepreneurial best practice. This will be followed by a live industry panel featuring the leaders of Australian fashion ventures profiled in the book, including:

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Together, the authors and venture leaders will explore how entrepreneurial frameworks translate into practice, covering growth, global markets, sustainability, and long‑term brand building.

The event concludes with the official book launch and networking, bringing together academics, founders, alumni, students, and industry partners to celebrate the release of this landmark publication at the intersection of scholarship and practice.

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Host or Publisher RMIT MoFE