F&B Superstar PR Accelerator by Grow Public Relations

Founders & Marketing Managers of F&B brands

Join the F&B Superstar Accelerator by Grow Public Relations

What you’ll gain from this bootcamp:

• A PROVEN PR blueprint to get media and influencers raving about your F&B brand

• Build and maintain a network of media that you can constantly engage with for multiple successful PR campaigns

• Comprehensive guide that teaches you how to get the media and KOLs to drool over your offerings (hint: it lies in your menu)

• How to create a constant stream of publicity for your brand

Hi, I’m Christel, founder of Grow PR, a leading Singaporean PR agency that specialises

in crafting bespoke communication strategies to elevate SME brand visibility.

I can personally vouch that the right PR strategy can work wonders for an F&B

brand.

You might’ve heard of some of our clients: Aroma Truffle, Big Fish Small Fish,
Canadian Pizza, etc.

The Singaporean F&B scene is fiercely competitive. With countless eateries vying for customer attention, standing out can feel like an uphill battle.

You serve great food, but gaining the visibility needed to attract new and returning customers is tough. Ads and paid media are expensive, and the returns rarely match the spend. Potential customers simply don’t know who you are.

The constant churn of ideas, rising competition, and costly traditional marketing agencies can be overwhelming. You don't want to lose market share or fall behind new trends. And missing out on untapped customer segments could hurt your growth.

As a founder, I’ve been there. I know how it feels to hit that wall.

But it doesn't have to be this way...

We understand that it can be costly to engage a PR agency.

So, we’ve designed this bootcamp to help you achieve similar results.

So we created a PR strategy (with the exact framework we will teach) that helped
Big Fish Small Fish retain customers and escape the trap of short-term gimmicks.

We pitched a founder angle to the media, positioning them as a local brand. The aim

was to leverage the “support local” narrative.

The pitch had a lasting effect. Customers referenced the article. The Singapore public

came to recognise Big Fish Small Fish as a homegrown brand they should support.

Imagine a different reality where:

• You KNOW how to put your brand in the spotlight: Your story is featured in top-tier media outlets like Straits Times, Mothership, and CNA, bringing your brand the recognition it deserves.

• You KNOW how to attract influencers through the power of PR: You get influencers and celebrities who visit your restaurant and share it on social media. Customers who see these online want to get their hands on your offerings!

• You KNOW how to consistently get your F&B brand to be the talk of the town: Regularly coming up with visually aesthetic menu offerings or new flavours to be the talk of the town.

This isn’t a fantasy. This is what I’ve achieved for myself and my clients in the decade

that I’ve been in PR.

PR should be a regular part of every business, and Big Fish Small Fish knows this.

They engaged Grow PR a second time to launch a new outlet at Suntec City.

We recommended ideas to help them catch the media’s attention:

• Work from the cafe

• Weekend brunch

• Tea time menu

My goal for this workshop is to teach you how to get impactful coverage like
these for your F&B brand.

While Big Fish Small Fish was an up-and-coming local brand that had trouble retaining
customers, another of our F&B clients was a declining business trying to revive their
brand.

Canadian Pizza is an old and established brand — but as they slowly faded from the public consciousness, they turned to us.

We helped them refresh their market positioning to stay relevant and secured them coverage in CNA.

What you will learn:

• How to get influencers and media platforms excited to feature your F&B brand

• Best ways to consistently get your F&B brand to be the talk of the town with visually aesthetic menu offerings or new flavours

• How to best utilise influencer and media features as social proof for your F&B brand

In this step-by-step workshop, We will explore innovative and cost-effective strategies to get your brand noticed by the right audience.

You will learn how to leverage the power of media giants like Mothership and collaborate with food influencers to propel your business to the next level.

We will be covering the strategies that public relations professionals use to get businesses featured in the media with a simple three-step process.

We’ll also teach you how to develop a PR Activation Calendar for consistent F&B

exposure and to leverage on festive occasions for maximum impact.

Don't miss this opportunity to bring the visibility of your business to the next level.

Information like this cannot be found else where, especially when the PR strategies and tactics that you're about to learn is specifically tailored for F&B in Singapore.

Sign up now for our upcoming bootcamp and embark on a journey of awareness, visibility and credibility.

Host or Publisher Christel Goh