Failing Forward from Unwanted Design

Failure is a familiar friend to us all. As designers and business leaders, we strive to introduce meaningful products to the world, but they aren't always as impactful as we hoped and in many unfortunate cases, harm more than help. These are only the tip of the iceberg for the amount of failures we encounter as a natural part of the design process: A moment when a sketch went completely wrong in front of clients, a prototype disaster, an innovation that had no applications, a manufacturing oversight... We must embrace these moments and expose our stories to learn from another and appreciate the growth (and sometimes laughter) failure provides. Failure is necessary to make progress.

On May 18th in Industry City Divya Chaurasia (Sr. Industrial Designer and UX Lead at Spitfire Industries), Joseph Guerra (Co-founder of Airsign), Rebeccah Pailes-Friedman (Founder & Principal of Interwoven Design and professor of Industrial Design at Pratt Institute), and Keith Roades (Product Integrity Consultant) will be sharing personal lessons from products that have failed as early as concept development and as far as shipped products. This conversation will be moderated by Katie Lim (Sr. Industrial Designer at frog). Doors open at 1:30 PM for refreshments, panel begins at 2 PM followed by Q&A and continued networking.

Host or Publisher IDSA.NYC