Exposing Sobeys Cage Cruelty / Vegan Feast Contest!

On March 28th, from 12pm to 2pm we will be at the Westmount Safeway (owned by Sobey's) executing this demonstration. Please join us. If you want to wear the chicken costume, let me know!At this event, we’ll:

-Introduce the new EggSCANada app
-Hold signs and engage shoppers outside the store
-Show people how to scan egg cartons and learn the truth
-Take photos and help spread the campaign on social mediaLaunch Weekend Contest

Cities across Canada will be participating in the EggSCANada launch weekend—and each city has a chance to win a prize!
Each city will have its own QR code, and the city with the most EggSCANada users by the end of the weekend will win:The 2026 Hen Hero Trophy

$1,000 toward a vegan feast for your local advocacy groupSo bring your friends, scan eggs, and help make your city the top Hen Heroes in Canada!Sobeys doesn’t want customers to know where their eggs come from. The company has spent 10 years breaking its promise to end cage-cruelty.

On March 28–29, Animal Justice supporters across the country will take part in the EggSCANada launch weekend. Together, we’ll introduce Canadians to a brand-new tool that reveals the truth behind the eggs on grocery store shelves.We already know that about 80% of the eggs sold by Sobeys-owned stores still come from hens trapped in cages. But misleading labels like “cozy coop” and “nestlaid” keep customers in the dark about the reality behind those cartons.EggSCANada changes that.

By scanning egg barcodes, shoppers can instantly see whether the eggs they’re buying come from cruel cage systems—and even email the company to demand better at the same time!Together, we can expose cage cruelty and push Sobeys to finally keep its promise to go cage-free.
#cagefree

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Gereen Anderson