Experimenting with our Practice - VSG Conference 2026

20% OFF A LIMITED NUMBER OF MEMBER TICKETS USING CODE: EARLYBIRD20 - get yours now!

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WHEN: Friday 8 May 2025, 9am - 5pm

WHERE: Think Tank Birmingham Science Museum

ABOUT THE EVENT

Join us for the 2026 Visitor Studies Group conference: Experimenting with our Practice.

Connect, share and reflect on experiences of developing inclusive visitor studies practice with fellow delegates from the cultural sector.

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WHEN: Friday 8 May 2025, 9am - 5pm

WHERE: Thinktank Birmingham Science Museum

ABOUT THE EVENT

Join us for the 2026 Visitor Studies Group conference: Experimenting with our Practice.

Connect, share and reflect with colleagues across the sector on how we are experimenting with our practice. Evaluation and research don’t always follow the path we originally envisioned. Finding the answers to our evaluation questions often involves failure and learning.

Speakers working in a wide range of learning, marketing, research consultancy and academic teams will showcase examples of how we experiment with our practice ranging from experimenting with methodologies, reporting and engagement to new methods of internal advocacy and data analysis. Sharing their successes and their lessons learnt.

We will have a variety of talks, workshops and panels from leading organisations and individuals across the sector exploring the following topics:

• case studies and examples of how organisations have been flexible and responsive in changing methodology in collecting audience feedback
• the introduction of citizen juries across the sector and what we can learn from their valuable contributions
• using unexpected expertise from across our organisations to create rounded audience understanding

The full programme will be announced mid-March, but don't miss your chance to secure an early bird ticket!

A networking lunch is also included, as well as the opportunity explore ThinkTank for free.

TICKET OPTIONS:

• Conference ticket for existing members - £160
• Conference ticket + VSG Individual Membership (£45) - £205
• Conference ticket for non-members - £205
• Concession conference ticket (for students/unwaged/unemployed/not self-employed/in insecure employment) + VSG Concession Membership (Free) - £96
• Conference ticket + VSG Organisational membership (£215) - £375

20% OFF A LIMITED NUMBER OF MEMBER TICKETS USING CODE: EARLYBIRD20

Please use the 'add-ons' to purchase your VSG membership with your ticket, if you are not renewing another way nor do you have an existing membership.

VSG is volunteer run, and does not make a profit on the annual conference. We use the cost of the ticket to pay for the event, and for our administration costs.

ACCESS

The Visitor Studies Group will support anyone with additional needs wherever possible. Please do let us know your requirements (via the ticket booking form) and we will contact you.

BREAKFAST & START

Doors will open at 9.00am. A welcome hot drink will be available, however there will be no breakfast options. There will be a prompt 9.30am start and welcome. Mid-morning refreshments, including snacks, will be available at 10.45am.

LUNCH

Your conference ticket will include a buffet lunch. There is an opportunity to let us know any additional dietary requirements on the booking form.

AFTERNOON

There will be afternoon hot drinks and snacks provided.

Have a question? Contact us at [email protected]

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Host or Publisher The Visitor Studies Group