Experience Design for Creatives: A Miami Ad School Workshop

Join Miami Ad School on Saturday, April 25, for a full-day, hands-on workshop focused on Experience Design. We are taking you through an end-to-end campaign development sprint using the industry-standard Design Thinking framework and the latest AI tools.

Whether you are looking to build your portfolio, understand how to integrate AI into your workflow, or experience what it is like to work in an agency setting, this workshop gives you the practical skills to take an idea from raw concept to a final pitch.

What to Expect:

• Experience Design Foundations: We will kick off the morning by breaking down what experience design actually is, why it matters, and how the Design Thinking framework operates in the real world.
• The Client Brief: You will receive a live creative brief for a real-world client.
• The Agency Sprint: You will form teams and work on the brief.
• The Execution Lab: Using tools like ChatGPT, Midjourney, and Canva, your team will have two hours to conceptualize, generate assets, and assemble a cohesive micro-campaign (a social post, a billboard, or a short-form motion visual).
• The Final Pitch: The day wraps up with a live presentation. Each team will have three minutes to pitch their strategy, defend their format choices, and reveal their final creative assets. And the best part? The winning team walks away with a prize!👀

Event Details:

• Date: Saturday, April 25
• Time: 9:00 AM to 4:00 PM
• What to Bring: Please bring a laptop!
• Food: Breakfast, coffee, and lunch will be provided.

Space is limited for this immersive session. Reserve your spot today to learn how to design experiences that audiences cannot ignore.

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Host or Publisher M.AD SCHOOL