Exitworthy Workshop | Build a TrailMap to Sell Your Business on Your Terms
About this Event
Exitworthy Workshop
You spent years, or even decades, building your business. Now spend two days figuring out what it’s actually worth, what could make it worth more, and what the road to your eventual exit should look like.
The Exitworthy Workshop is a small-group, hands-on workshop built around your business, your numbers, and your goals.
This particular workshop is also part of the studio session for Ben’s new Exitworthy book and companion course. We’re bringing a limited group of business owners into the room while Ben teaches and develops the material live.
You’ll be part of that process.
You’ll work through the Exitworthy TrailMap using your own company, ask real questions, hear how other owners are thinking through the same issues, and help shape the material as we build it.
We’ll record Ben’s teaching, frameworks, and systems. Your private financial information, specific questions, and confidential business details will not be published.
Because this is a working studio session, space is intentionally limited.
BEFORE YOU ARRIVE
We start working on your business before you ever walk through the door.
Every attendee receives a complete Exitworthy Assessment before the workshop.
You’ll submit information from your business, and our team will prepare:
- Your personalized Business Valuation
- Your personalized 16 Value Boosters Analysis
The Exitworthy Assessment normally sells for $1,997 on its own. It’s included with your workshop ticket.
So when we start Wednesday morning, you’ll already have real analysis of your company in front of you and we can get straight to work.
TWO DAYS BUILDING YOUR TRAILMAP
Over two full days, you’ll work through all five regions of the Exitworthy TrailMap with Ben, Kate, and the team using your own numbers, your own business, and your own goals.
We’ll dig into what your business is worth today, where buyers are likely to see risk, what could increase value, how dependent the business is on you, what kind of buyer or exit path makes sense, and what needs to happen before you sell.
You’ll build your own TrailMap as we go.
By the end of Thursday, you’ll leave with a much clearer picture of where the business stands, what deserves your attention, what can wait, what options you have, and what the next moves should be.
For context, owners pay $10,000 for our 90-day done-with-you TrailMap engagement. Our two-day done-for-you Intensive, where we come to you and work through the process on location, is $25,000.
At the Exitworthy Workshop, you’re doing the work live with us for $1,997.
GENERAL ADMISSION | $1,997
Your General Admission ticket includes:
- Complete pre-event Exitworthy Assessment
- Personalized Business Valuation
- Personalized 16 Value Boosters Analysis
- Two full days of hands-on workshop sessions
- Your Exitworthy TrailMap built live with our team
- Printed workbook and workshop materials
- A signed copy of Ben's book: Peak Exit
- Breakfast and lunch both days
- Access to the instructional workshop content after the event
VIP | $2,997
VIP includes everything in General Admission, plus:
- Private pre-event consultation with Ben or Kate
- VIP dinner and shooting-range experience Tuesday evening, October 6
- Private post-event TrailMap review with Ben
- One spouse or business partner included at no additional charge (Your plus-one can attend both workshop days and join you for the Tuesday night VIP experience.)
WHO SHOULD BE IN THE ROOM
We built this for owners of real operating businesses, especially manufacturing, construction, specialty trades, commercial and industrial services, distribution, outdoor and recreation businesses, and similar companies.
Maybe you want to sell next year.
Maybe you think you’re three or five years away.
Maybe you keep getting unsolicited offers and want to know whether any of them are worth a damn.
You don’t need to have your exit date picked out. You do need to own a profitable business with real earnings and want to make smarter decisions about what eventually happens to it.
ABOUT BEN
Ben Brickweg is an M&A advisor, (recovering) attorney, FINRA-registered representative, business owner, and author of Peak Exit.
He has been involved in nearly 300 transactions and advised thousands of business owners over the last 20 years.
Twenty years ago, Ben watched his own family’s business fall apart at the exit. Since then, he’s spent his career helping owners understand what their business is worth, what could get in the way of a sale, and how to get through the process without giving away control.
Kate Larson and the Exitworthy team will work alongside Ben throughout the workshop.
THE DETAILS
October 7 and 8, 2026
9:00 AM to 5:00 PM both days
Pursuit of Profit Event Center
1940 S Bonito Way, Suite 120
Meridian, Idaho 83642
Breakfast and lunch are included both days.
VIP attendees and their guests will also join us Tuesday evening, October 6, for the private VIP dinner and shooting-range experience.
You built the business. Come build the TrailMap for what happens next.
Where is it happening?
Event Location & Nearby Stays:
USD 1997.00 to USD 2997.00
