Executive Education Series: AI Toolkit with Ben Bentzin

On Thursday, October 23, join the Visit Austin Foundation in collaboration with the University of Texas Speakers Bureau as we present the third session in the 2025 Executive Education Series, a leadership training series designed for the Austin hospitality and business community to develop and grow leadership skills, gain insightful tips and tools to use in everyday business, and dive further into industry related topics and conversations with your peers.

AI Toolkit

AI is a frequent topic in the news, conversations, and at work. Everywhere you look, there are new ways to put this technology to use. It can be overwhelming and many don't know where to start. While AI provides numerous opportunities for increased productivity and efficiency, it also presents challenges and risks that require careful consideration. This presentation will answer the following questions:

• How do I help myself and my employees make the most of AI today?
• How can we think about strategically applying AI to create competitive advantage and drive business growth?
• How can we leverage AI to improve customer experiences?
• How do we prepare our organization to keep up with the changes in AI?
• What risks - ethical, security, or bias-related - come with AI adoption, and how can we mitigate them?

... and much more!

About The Speaker

Ben Bentzin Associate Professor of Instruction, Department of Marketing, Red McCombs School of Business

Ben Bentzin is a Lecturer in the Department of Marketing and co-founder/CEO of Interactive Health Technologies, LLC, www.ihtusa.com, an Austin company offering digital technologies for assessing physical fitness and motivating children and adults to self-manage their wellness. In his previous ten-year career as a Dell Inc. executive, Ben Bentzin had various responsibilities for marketing, product development and e-commerce, including heading marketing for Dell's consumer/small business division, product marketing for Dell Dimension and Dell Latitude brand computers, and development of business to business e-commerce.

As a community leader, Ben serves on the board of Austin public radio stations KUT/KUTX and is an adult leader for Boy Scout Troop 990. Previously, Ben was President of the Board of the of the Center for Child Protection, Chairman of the Board of the Long Center for the Performing Arts, campaign Chairman for the United Way of the Capital Area, on the board of Ballet Austin.

Ben Bentzin holds an M.B.A in marketing and strategic management from the Wharton School at the University Of Pennsylvania and a B.S. in Finance from Arizona State University.

Additional Event Information

Participants with verified attendance will receive .15 CEUs for each session. Digital certificates will be provided following each event.

If you have questions or are interested in purchasing tickets for the entire series, please contact [email protected].

For more information about the Visit Austin Foundation, go to www.visitaustinfoundation.org

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