Everything is Sales
Schedule
Thu Feb 12 2026 at 04:00 pm to 05:30 pm
UTC-08:00Location
UC San Diego - The Basement (Design & Innovation Building, 1st Floor) | La Jolla, CA
About this Event
Series Description:
Whether you are a student startup with a brand new idea, a small business owner with a side project, or a seasoned business mogul, the Entrepreneur Workshops focus on a variety of topics pertinent to your journey. Sponsored by Pillsbury Law and hosted by the Office of Innovation and Commercialization’s The Basement, these workshops are open to everyone. We invite you to register for as many sessions as you are interested in! Light refreshments will be provided.
Event Description:
One of the most valuable skills you’ll gain as a founder is learning how to sell. From pitching your business idea, booking customer meetings, to convincing users and investors to say yes, selling is at the heart of every successful venture. Yet, “sales” often gets a bad reputation.
In this workshop, we will break down what selling really means, demystify the process, and show why it’s not about being pushy. It's about communication, value, and impact. Learn why selling isn’t just part of business—it is business.
About the Speakers:
Jeffrey Belk | CEO, OCreati Advisors |
Jeffrey Belk is a globally known technology executive, leader, and communicator. For decades, Jeffrey has driven emerging company and industry growth, first in the emerging Personal Computer industry, and then through the geometric growth of the Wireless Communications industry from 2G, to 3G, 4G, and today’s 5G Wireless & Advanced Video, as well as Connected Health, and and a broad array of complementary technologies.
Jeffrey spent almost 14 years at Qualcomm Inc, departing as Senior Vice President, Strategy & Market Development, and played a core role in the company’s growth from $200M in 1994 to $7B+ in 2008. Since 2008, Jeffrey has worked as a Public and Private Company Board Member, Senior Executive, Retained Advisor, and Strategist, helping companies to grow, scale globally, partner, finance, IPO, exit, and create strategies to prosper in a complex “4D Chess” business environment.
Joseph Ram | CEO, Sparq Innovations, LLC |
Joseph, a visionary entrepreneur, is the Founder and CEO of Sparq Innovations since February 2018, focusing on business management and product sourcing. Before Sparq, he founded & led InfoSonics Corp from 1994 to March 2018. Under his leadership, InfoSonics became a pioneering distributor in North America, expanding into S. America and Africa. Joseph's strategic decisions, including navigating industry shifts and developing a proprietary line of mobile phones, positioned InfoSonics as a key player in the telecom sector. His legacy reflects adaptability, innovation, and leadership. Now at Sparq Innovations, Joseph continues to drive success through his experience and entrepreneurial spirit.
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Directions to The Basement:
This event is located on the first floor of the . The entrances are located across from the or next to the bus and trolley stop.
MTS Trolley
The easiest way to get to the DIB is by taking the MTS trolley UC San Diego Blue Line and getting off at the UC San Diego Central Campus stop. The trolley stop is a short 1 minute walk to the DIB.
Parking
Public transportation is highly recommended as parking is limited on campus. If you plan to drive to campus, please give yourself plenty of time. You can download the ParkMobile app to pay for your space digitally once you find a spot.
- - Pay and Display, Northside of the DIB (Closest)
- , Southwest side of the DIB (Largest)
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Disclaimer:
Please note that photos and videos may be taken at this event.
By attending this event, you give UC San Diego the right to use photographs, video and/or audio recordings taken of you. These may be used for any purpose, including education, promotion or archives.
Thank you for supporting UC San Diego.
Where is it happening?
UC San Diego - The Basement (Design & Innovation Building, 1st Floor), 9510 Innovation Lane, La Jolla, United StatesEvent Location & Nearby Stays:
USD 0.00







