Event (5/5): Heineken Invites Local Soccer Fans to Give Back for the UEFA Semi-Finals

As we look towards a historic summer of soccer and the biggest sporting event in the world coming to the US, I wanted to reach out with a fun local event for calendar listing consideration on behalf of HEINEKEN. 

Unfortunately, most soccer matches are on during the work day for Americans, leaving soccer fans to catch the highlights after the game (or stream it alone at their desk). This year, Heineken is bringing fans together to connect, not only for the match but in a meaningful way through a new community-driven volunteer program rolling out across the country next month.  

Have you heard of VTO? Volunteer Time Off. It’s actually a benefit that 9/10 of the biggest US companies offer to employees to take paid time off to volunteer for charity. So this year, Heineken is going to be urging consumers to use their company appointed VTO hours the day of the match to do good; connect with fellow fans.

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Event Details:

• What: Heineken is partnering with local nonprofit Citizens for a Better South Florida – an organization empowering underserved communities through bilingual education and community engagement – to spend the day restoring and revitalizing the historic Virginia Key Park alongside fellow soccer fans, all while catching the UEFA Champions League Semi-Finals and toasting with a Heineken.
• When: Tues, May 5 | 2:00 - 6:00 PM
• Where: Virginia Key Park | 4020 Virginia Beach Dr. Miami, FL 33149
• Imagery: https://drive.google.com/drive/folders/1x7s7RwiLA-Z3vXsW7bGkLMTfnZ7eN_uQ
• How to Participate: 21+ fans can sign up using the following link: https://www.heineken.com/us/en/promos/fanvolunteers

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