Estate Agency X 11 | The New Advantage
About this Event
https://vimeo.com/1127846048?fl=ip&fe=ec
Estate Agency X 11 | The New Advantage
Technology. Brand. Culture. Performance.
“The advantage will not belong to the businesses with the most technology. It will belong to the businesses that know how to use it, lead through it and make it matter.”
Estate Agency X returns to London this year, taking over a new event space in Soho for a day built around the questions that will shape the next version of estate agency.
Are you using technology to create a genuine advantage, or simply adding more tools to manage?
Is your brand giving people a reason to choose you before they ever speak to you?
Are your team clear on where the business is heading, or are they busy keeping up with where it has been?
Could you create more revenue, stronger fees and better performance from the people, systems and data you already have?
And when the market shifts again, will your business be ready to lead, or still trying to catch up?
Welcome to EAX 11 | The New Advantage.
This is not a day about chasing every new platform, sitting through supplier pitches or leaving with a notebook full of ideas nobody implements. It is a day for estate agency founders, leaders and teams who want to understand how technology, brand, culture and performance can work together to build a more relevant, more profitable and more resilient business.
AI is changing how work gets done. Customers are making decisions before they ever book a valuation. Stronger brands are building trust before the first conversation. The best businesses are not always the ones with the most people, the most stock or the loudest marketing. They are the ones building a clearer advantage.
Set in central Soho, EAX 11 brings together global brand thinking, high-performance psychology, future-focused technology and honest conversations from some of the UK’s best estate agency leaders.
Start the week in the right room, around the right people, having the conversations that could change how you build the next version of your business.
What you will take from the day
🔹 A clearer understanding of what AI, data and automation could mean for the future of your agency, your customer journey and the way your team works.
🔹 Global brand thinking that helps you stand out in a crowded market, create stronger relevance and build trust long before the valuation appointment.
🔹 Practical commercial insight around revenue per employee, stronger fees, better workflows and how to create more value without simply adding more pressure or headcount.
🔹 Leadership and mindset tools that help you stay clear, composed and decisive when the market, your people and your business are asking more of you.
🔹 Honest stories from agency owners who have changed direction, rebuilt parts of their business and found a stronger way forward.
On the stage
Mark Burgess returns to EAX with a new talk focused on the world we are now operating in.
As CEO of Iceberg Digital, a three-time best-selling author and one of estate agency’s most recognised voices on AI, Big Data and marketing, Mark has spent years helping independent agents use technology and behavioural insight to build more profitable, more indispensable businesses.
His sessions will move beyond the noise around AI and into the questions that matter. What will AI mean for how agencies attract, communicate with and serve customers? How can data, automation and customer behaviour create a better commercial model? And what do you need to build now so your business is not left reacting to what comes next?
James Peach has helped build brands that people know, use and talk about.
With senior global roles across Uber, Vinted, Innocent Drinks and Coca-Cola, James has spent more than 15 years leading growth, creative and brand teams through some of the toughest strategic challenges in technology and consumer business.
At Vinted, James led a team of 120 people as the business scaled across 18 countries, helping the platform become one of Europe’s most recognisable consumer brands. His keynote, Built for Chaos, will explore what it takes to build a brand that stays relevant when markets move, attention changes and customer expectations rise.
You have probably used, bought from or spoken about one of the brands James has helped shape. His session will challenge how you think about standing out, building relevance and becoming the business people remember when they need what you offer.
James also brings a perspective few business speakers can match. He spent two years cycling 41,000 kilometres solo and unsupported across 38 countries, has hiked alone across three continents and completed the first triathlon to span an entire country. His story brings together growth, reinvention, resilience and how to keep moving when the route is not always clear.
Chris Hunt is The Mental Game Architect, a former Royal Marine Commando, qualified psychotherapist and physiotherapist, and founder of Therapycise.
Chris works with athletes, corporate leaders and high-performing individuals who do not want to leave their performance to chance. His session, Pressure Ready, will focus on the mindset needed to lead when pressure rises, certainty drops and people are looking to you for direction.
This is not motivation for the sake of motivation. It is about learning how to manage your state, make better decisions, build confidence and respond rather than react when doubt, distraction and change show up.
Chris combines the mind and body side of performance to help people develop sharper focus, emotional control and stronger execution. For business owners and teams, this is about creating the mental edge to lead through the shift rather than being overwhelmed by it.
Two World-Class Estate Agency Panels
🔹 The Profit Shift
Featuring some of the UK’s strongest estate agency leaders, this panel looks at what happens when an agency stops measuring success purely by stock levels and starts thinking more commercially.
Expect honest discussion around revenue per employee, better use of technology, stronger workflows, clearer performance measures and how to generate more value from the team, data and systems already inside your business.
You will hear from agents who have moved from being a 1% business to commanding fees of 2% and beyond. Not because they happen to work in an area where clients simply pay more, but because they changed the way they positioned themselves, communicated value and built trust before the fee conversation even began.
This is a practical conversation around commanding better fees, creating stronger customer journeys, generating additional revenue through technology and becoming a more recognised, more dominant agent in your area.
🔹 Breaking Strategic Drift
This panel is for the business owner who feels their agency has been moving, but not necessarily moving forward.
Maybe the market has shifted around you. Maybe the business has become comfortable. Maybe you know that the version of the agency that got you here is not the version that will take you where you want to go next.
Breaking Strategic Drift brings together owners who have been through that moment. Leaders who recognised their business was drifting, made difficult decisions and were prepared to turn parts of their model upside down to build a stronger, more relevant version of themselves.
Expect an honest conversation around change, discomfort, people, brand, leadership and the practical decisions needed to stop drifting and start building with intent again.
This is not just a day for founders
Bring the people who lead beside you.
The people shaping the customer experience, driving the marketing, managing the operation, carrying the standards and helping turn decisions into action.
The businesses that create the new advantage will not do it because one person has all the answers. They will do it because the right people understand the direction, believe in it and build it together.
EAX 11 | The New Advantage
Technology. Brand. Culture. Performance.
Limited seats. No passengers. You in?
Agenda
🕑: 09:30 AM - 10:00 AM
Welcome Networking
🕑: 10:00 AM - 05:00 AM
EAX 11
🕑: 05:00 PM - 06:00 PM
Networking
Where is it happening?
Event Location & Nearby Stays:
GBP 330.00
