Essentials in Legacy Fundraising

This course will be delivered virtually via Zoom in two separate 3 hour sessions. The first of these will take place on Wednesday 26th February 2025 from 10am to 1pm and the second will take place on Wednesday 5th March 2025 from 10am to 1pm. It is necessary to attend both sessions to complete the full training.

Charitable legacies are gifts that an individual decides to leave when they are alive that take effect upon their death. They are the largest, simplest and oldest method of planned giving.

Leaving a gift to a charity in a will is usually the largest donation an individual ever gives. Legacy gifts can play a major role in organisational resilience, beneficiary impact and donor satisfaction. However, it is also a sensitive area that needs to be handled with care.

Who is it for:

Arts organisations interested in building legacy giving programmes, looking for a roadmap to get started on that journey.

You will learn:

• The importance of legacy giving and its value to the UK charity sector

• The hallmarks of good legacy fundraising campaigns

• The sensitivities relating to legacy fundraising and how barriers and objections can be handled

• The opportunities for legacy giving in the current climate

Refund Policy

Please see https://artsfundraising.org.uk/courses/ for our refund policy.

Host or Publisher Arts Fundraising & Philanthropy