Essential Sales Skills Training

This 2 day Essential Sales Skills Training programme from Adaptive Sales Group, is designed for sales professionals who want to increase conversion rates, protect margin and sell with confidence in today’s competitive market.

This is not scripted selling.
This is practical, commercially focused training based on real life sales experience.

This course is ideal for:

• New sales professionals with little or no formal sales training
• B2B salespeople who want to improve win rates
• Account managers responsible for growing existing clients
• Business development managers
• Client relationship managers
• Sales executives who want a structured, repeatable sales process
• Business owners who need to sell, but have never been taught how

So whether you are employed in a dedicated sales role or running your own business and responsible for generating revenue, this programme provides the structure, confidence and practical techniques required to sell professionally and consistently.

By the end of this 2 day sales training course, you will be able to:

• Follow a clear and structured sales process
• Ask better questions and uncover real buying motivations
• Handle objections confidently without immediately discounting
• Recognise genuine buying signals
• Close business professionally and comfortably
• Deliver effective sales presentations and sales calls
• Generate new business consistently

You will leave with practical tools, frameworks and an action plan you can implement immediately and massively improved confidence.

At Adaptive Sales Group, we believe sales training must be:

1. Engaging
   Interactive exercises, live practice and real world scenarios throughout both days.
2. Effective
   Built around consultative selling techniques used in active sales environments.
3. Based on Real Results
   Our frameworks are grounded in practical experience, not outdated theory.

This programme is endorsed by the Institute of Sales Professionals, recognising it as a high quality professional development course aligned to UK sales standards.

Participants receive ISP certification at no additional cost.

The Modern Sales Professional
Understand how buying behaviour has changed and how to adapt your approach.

The Structured Sales Process
Learn the stages of the sales cycle and how to guide prospects effectively.

High Impact Questioning and Listening
Develop stronger consultative selling skills to uncover real needs.

Positioning Value and Building Credibility
Move conversations away from price and towards value.

Mindset and Motivation
Why sales can sometimes feel difficult and what you can do about it

Handling Objections Professionally
Turn resistance into productive conversations and protect your margin.

Closing with Confidence
Identify buying signals and ask for the business naturally.

Effective Sales Presentations and Calls
Structure meetings that influence decisions.

Generating New Business
Practical prospecting techniques including telephone and LinkedIn outreach.

Action Planning
Create a clear implementation plan to drive results after the course.

Workbooks are provided.

This course is available as:

• An open programme for individuals
• An in house option tailored to your organisation

For group bookings or bespoke delivery, please contact us directly here

In a competitive market, structured sales capability is no longer optional.

Investing in professional sales training improves:

• Conversion rates
• Confidence in commercial conversations
• Revenue performance
• Long term client relationships

If you are serious about improving sales performance, this programme provides the structure and practical skills to make it happen.

Book your place today and take the next step towards becoming a confident, commercially effective sales professional.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Adaptive Sales Group