Entrepreneurship through The Hero's Journey

Speaker bio

Pheh Sze Teh began her career in the field of Ph*rm*cy, following a clearly defined professional path.
At a pivotal moment, she chose to step away from that trajectory and embrace entrepreneurship.
Through this decision, she founded her own business, shaping a new professional identity driven by purpose and community choosing change, navigating uncertainty, and reinventing herself.

Today, she runs Global FoodSocial, a foodie-focused business creating immersive global culinary experiences and social events for food lovers.

About the presentation

The presentation explores the different paths and challenges of entrepreneurship through the lens of the Hero’s Journey, based on Joseph Campbell’s 12 Stages theory.
It draws parallels between starting a business and the hero’s transformation, from the call to adventure to execution and growth.

Key takeaways

• Understand the difference between starting a business and executing it successfully
• Gain real-world perspective on entrepreneurial challenges
• Build inspiration, self-confidence, and resilience

Know what’s Happening Next — before everyone else does.

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Host or Publisher Insight Academy