Entrepreneurship in Animation, Video Games, and Visual Effects
About this Event
This is a 4-week course. Meeting times are from 11:30 am to 1:30 pm, one time per week.
Week 1: From Creative Skills to Product Ideas
This final week focuses on execution and completion. Participants refine their work, finish their creative product, and prepare it for release.
They will launch or present a micro-game, animation piece, VFX asset, tool, or prototype. By the end, each participant will have shipped a real creative MVP and completed the full creation cycle.
Independent creators don’t wait until a product is finished to share it. This week, participants learn how to build visibility while creating. As Brad Bird said, “Marketing is the fourth dimension.”
They focus on sharing progress, telling the story of their work, and engaging with communities. By the end, they will have a simple plan to build interest while developing their MVP.
Week 4: Building, Finishing, and Launching Your MVP
Once a direction is chosen, artists turn it into a focused product concept. This week is about learning how to design with constraints instead of expanding ideas.
They define who the product is for, what it does, and what the smallest shippable version looks like. By the end, each participant will have a clear MVP blueprint they can realistically complete. MVP stands for Minimum Viable Product.
Week 3: Building Visibility While You Build
This week, artists shift from thinking about jobs or portfolios to thinking in terms of creative products they can ship.
They explore opportunities across animation, video games, and VFX where small independent products can exist—such as micro-games, animation pieces, VFX experiments, asset packs, or tools. They also research market needs, problems, and possible solutions. By the end, each participant will have a clear product direction for the course.
Week 2: Designing Your Creative MVP
Where is it happening?
Event Location & Nearby Stays:
CAD 532.78
