Entrepreneurship 101: Appear First - Search Engine Optimization & E-Comm

Description:
Discover the tools and strategies to boost your visibility and increase online sales through your e-commerce store. Learn from Shopify expert Brendan Quigley how to optimize your online presence and help your business appear first on search engines, even if you’re just getting started or don’t yet have a finished website.

Key topics include:

Part 1: SEO Foundations

• What is SEO and why it matters for early-stage businesses
• Submitting your site to Google, and testing you SEO
• Technical on-page SEO elements to plan for when building a website

Part 2: E-Commerce Fundamentals

• How Shopify can power your e-commerce business from day one
• Essential pages and features every online store needs
• Product page optimization basics

Part 3: Practical Strategies to Boost Online Sales

• Quick wins: Low-hanging fruit for immediate impact
• Local SEO strategies (especially relevant for Peterborough businesses)
• Content marketing basics (blogs, product descriptions)
• Introduction to basic analytics and tracking

Part 4: Preparing for AI-Driven Commerce

• Agentic commerce: How AI agents are changing online shopping
• What early-stage businesses need to know about AI sales optimization
• Future-proofing your e-commerce strategy
• Q&A and interactive discussion

Audience Takeaways: Attendees will leave with a clear roadmap of what to prioritize when building their online presence, practical tools they can start using immediately, actionable strategies they can implement at any stage of their business, and insight into emerging AI trends that will shape the future of e-commerce.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Community Futures Peterborough