Entrepreneur Talks: Focus & Foundation

Building from the Ground Up: Abi’s Journey

What does it take to turn a side hustle into a thriving full-time business in a brand-new country?

We are excited to welcome Abi Ajobola, owner of Memoirs by Abi. After a successful career as a business and strategy analyst, Abi immigrated to Canada and faced a pivotal choice: return to the corporate world or build something of her own. She chose the latter.

Abi’s story is a masterclass in the "Building" phase of entrepreneurship. She didn't just build a studio; she built a foundation for long-term success.

• Building a Network: How to start from zero and find your community in a new market.
• Building a Plan: Navigating Canadian business programs and systems to ensure a solid start.
• Building a Space: The journey of differentiating her brand, including building her own professional home studio.
• Building Others: How Abi uses her success to lift up fellow entrepreneurs through her business initiatives.

• Networking & Refreshments: Connect with fellow builders over coffee.
• The Story: Abi shares the obstacles she overcame and the strategies she used to scale.
• Q&A Session: A deep dive into the practicalities of building your own business.
• Community Wrap-up: Final networking to help you build your own local connections.

Whether you are currently in the "building" phase or planning your first move, come learn how to turn obstacles into a blueprint for success.

Know what’s Happening Next — before everyone else does.

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