Engaging with UCD skeptics - from a Product Perspective
Schedule
Thu Apr 16 2026 at 06:00 pm to 08:00 pm
UTC+01:00Location
Opencast Software, Hoults Yard, Unit 2, The Kiln, Walker Road, Byker, Newcastle upon Tyne, NE6 2HL | Newcastle upon Tyne, EN
About this Event
Talk: Engaging with UCD skeptics – from a Product perspective
In this talk, Eliza shares practical insights from working on both sides of the fence – within UCD and Product roles in Digital Government. Drawing on real experiences, she explores why scepticism about UCD can emerge, the common pain points both disciplines face, and how we can build stronger collaboration.
Championing radical candour and empathy, Eliza offers actionable approaches to help UCD practitioners engage sceptical stakeholders more effectively. Attendees will come away with practical techniques, fresh perspectives and increased confidence to navigate challenging conversations and build trust across multidisciplinary teams.
About the speaker
Eliza is a Digital Product Owner at DWP (Department for Work and Pensions), as well as a singer and vocal specialist. She brings a diverse background in problem solving, people management, process improvement and facilitation.
Rising quickly through the ranks of Digital Government roles, from User Research Operations to Product Management, she has experience working across both UCD (User Centred Design) and Product disciplines. Her unique communication style blends empathy, clarity and creativity to help teams better understand each other and work more effectively together.
How to find Opencast
The office is in The Kiln at Hoults Yard, which is through the tunnel to the right of the main Hoults Yard reception.
What3words: ///device.normal.cheese
Public transport options
The nearest train station is Newcastle main station which is a 35 minute walk or 10 minute taxi ride.
You can also get the Q3 QuayCity (towards St Peters Basin) from Grey Street. Get off at Walker Road-Hawick Crescent.
The nearest Metro station is Byker, which is a 15 minute walk from the office.
FREE Parking
If you are coming by car you will need to validate your parking using the self-service screen in reception.
Where is it happening?
Opencast Software, Hoults Yard, Unit 2, The Kiln, Walker Road, Byker, Newcastle upon Tyne, NE6 2HL, United KingdomEvent Location & Nearby Stays:
GBP 0.00
