Energy Centre Seminar: Trust, Transition and Tension

New Zealand's energy system is evolving, but the pathway forward is complex. Natural gas continues to support homes, businesses, industry and electricity reliability, even as the country works to reduce emissions and develop new energy options.

In this presentation, Richelle will explore the communication challenges that come with operating in this changing environment. Drawing on her experience leading brand, marketing and communications for Clarus, Firstgas and First Renewables, she will discuss changing public expectations, the challenge of explaining complex and often contested issues, and the role of transparency in building trust.

Through practical examples, including renewable gas initiatives and emerging technologies, the presentation will examine how communicators can navigate uncertainty, make complex energy issues more understandable, and support informed conversations about New Zealand's evolving energy system.

Richelle Ashman is the Marketing and Communications Manager at Clarus, leading brand, marketing and communications for Clarus, Firstgas and First Renewables. Over the past four years, she has led major brand transformations, including the rebrands of Firstgas Group to Clarus and Eastland Group to Firstlight Network. Her work spans natural gas, renewable energy and electricity networks, giving her a unique perspective on communicating through New Zealand's changing energy landscape. Passionate about building trust through transparency, she believes effective communication plays a critical role in helping people understand complex issues and navigate the opportunities and challenges of the energy transition.