End to end UGC campaign management Masterclass

Our Monthly Masterclass Series gives you hands-on learning experiences led by inspiring and knowledgeable women from leading agencies. This time, we’re delighted to bring you Fadzi Nyama, CEO behind Handled Agency, for an essential session on mastering UGC (User-Generated Content) campaigns from start to finish.

UGC campaigns are no longer a "nice to have"—they’re a must. Whether you’re building your first campaign or looking to refine your process, this session will give you the clarity and tools to take your approach to the next level. Managing UGC for clients is both exciting and a big responsibility - this session is ideal for anyone already working in the space or looking to up skill.

Here’s what you’ll learn:

• How to identify and engage your ideal creators.
• Best practices for briefing, reviewing, and amplifying content.
• Practical tips to simplify approvals and feedback cycles.
• Tools and metrics to prove ROI to clients and stakeholders.

About our Host

Fadzi Nyama is the founder of Handled, a social media and talent management agency with a mission to make digital marketing effortless for business owners while empowering creators in the influencer industry. With experience working both on the brand side and as a talent manager, she has a well-rounded understanding of what it takes to run successful influencer campaigns and build meaningful, impactful collaborations. On a mission to bridge the knowledge and pay gap in the influencer industry, Fadzi focuses on training and knowledge sharing. She provides creators with the tools they need to advocate for themselves, become strong negotiators, and embrace transparency around compensation. Through her work, she is equipping creators with the skills they need to succeed in a competitive industry and ensure they secure the best possible deals.

DID YOU KNOW: Women in Agencies members get priority access to our Monthly Masterclass sessions. Our membership comes with access to learning, events as well as our members network so you can meet and collaborate with others. Find out more here: https://womeninagencies.com/membership/

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