End Factory Farming: Trader Joe's, Drop Perdue's Petaluma Poultry (Riverside Dr. TJ's Protest)
Schedule
Sat Feb 28 2026 at 02:30 pm to 04:00 pm
UTC-08:00Location
10121 Riverside Drive, Toluca Lake, CA. 91602 | North Hollywood, CA
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Join our first action since DxE published FactoryFarmWatch.org, an interactive map and database of the 1,300+ largest factory farms in California — sharing where these operations are, how many animals they confine, the amount of greenhouse gases they emit, the consumer brands they supply, investigation footage, and more. Join the movement to end factory farming in California as Trader Joe’s continues to reject our requests to cut ties with Perdue’s Petaluma Poultry. The grocer sells Petaluma Poultry chicken under the branding “Trader Joe’s Organic, Free Range Chicken,” with the supplier’s plant code P-2882.
Perdue’s Petaluma Poultry slaughterhouse and network of factory farms have been shown to violate California’s animal cruelty laws regarding unnecessary suffering. For example, they leave immobile chickens unable to walk to food or water and even effectively boil chickens alive if the birds miss the throat blade on the slaughter line — as the next step is entering the scalding bath, a torturous fate for anyone who is fully conscious.
Please join us Saturday, 2/28/26 from 2:30pm to 4pm as we protest outside of Trader Joe’s Riverside Drive location, continuing our calls for the grocery giant to cut ties with their chicken supplier.
WHERE: Meet across the street at Coffee Bean and Tea Leaf, 10121 Riverside Dr, Toluca Lake, CA 91602
WHEN: 2:30pm - 4:00pm, Saturday, February 28th
WEAR: Whatever you like
WHO: Everyone is welcome! However, please do not come if you have or recently had symptoms of or exposure to COVID-19.
ACCESSIBILITY: There will be some standing.
After the demo, we will head to Something Vegan, 4:30 pm, for a community meal — hope you can join us!
https://somethingveganla.com/
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Direct Action Everywhere (DxE) is a grassroots network of animal rights activists. Through open rescue, demonstration, and disruption, we help build a world where every animal is safe, happy and free.
DxE cultivates a welcoming and supportive community. We ask that all those who attend our events (online and offline) respect our Code of Conduct which can be reviewed at dxe.io/conduct.
To learn about our vision, goals, strategy and more check out the San Francisco Bay Area chapter Activist Handbook here: dxe.io/handbook
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Where is it happening?
10121 Riverside Drive, Toluca Lake, CA. 91602, 10121 Riverside Dr, North Hollywood, CA 91602-2517, United StatesEvent Location & Nearby Stays:
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