Empowering Marketers with AI: A Hands-On Workshop

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Limited Seats.

Workshops will be held weekly, Tuesday morning from 11:30 to 1:30. First Session will begin Tuesday, March 11.

Discover the real-world power of AI in marketing with our hands-on, 7-week program launching in March. Tailored for forward-thinking marketing professionals, this workshop goes beyond theory, teaching you how to confidently lead AI initiatives that deliver measurable results.

Learn to streamline content creation, discover how AI can enhance your SEO strategy, and explore various AI design tools to elevate your creative process and output—harness the power of AI to gain a competitive edge.

Central to the course will be a culminating multi-step workflow centered on:

• Grounding your AI workflow in the point of view of your business
• Developing and scaling market research to support segmentation and persona creation for targeted marketing campaigns.
• Generating marketing assets like emails, blogs, and ad campaigns while leveraging AI to ideate and iterate based on results.
• Tailoring output to suit your unique perspective on brand guardrails, writing style, and more.

While the course will review various AI platforms and explore the pros and cons of each, we will use ChatGPT for our hands-on exercises. A paid subscription is strongly recommended to ensure success in this workshop.

This isn't just about tools—it's about transformation. You'll explore cutting-edge AI platforms for content and design with step-by-step guidance by an expert instructor to implement them effectively.

Dive into practical exercises and learn how to maintain brand authenticity, communicate with transparency, and stay in control as you integrate AI into your marketing strategy.

Leave the buzzwords behind and become a true AI leader. With actionable insights and proven strategies, you'll be ready to champion AI initiatives in your organization, aligning your team’s goals and skills for seamless adoption. Take charge of the future of marketing—and your career—with this one-of-a-kind program designed to help you thrive in an AI-driven world.

Host or Publisher AMA Triangle