Employer Branding: From Secret Weapon to Talent Acquisition Imperative

In today’s competitive job market, employer branding has evolved from a "nice-to-have" to an essential strategy for talent acquisition and retention. Join us at this CIPD in Wales event to discover how organisations are leveraging their Employer Value Proposition (EVP) to drive recruitment success, reduce costs and retain top talent.

Why Attend?

• Expert Insights: Hear from Robert Peasnell, Head of Growth at PeopleScout, as he shares industry-leading strategies and insights on employer branding.
• Cost Reduction: Companies with strong employer brands see a 43% reduction in cost-per-hire.
• Improved Retention: Embedded EVPs can reduce staff turnover by up to 69%.
• Higher Commitment: Employees at companies with robust EVPs are 38% more committed and productive.

Exclusive Offer

All attendees will receive personalised feedback on their existing employer brand via TMP's Outthink Index tool, providing valuable insights and opportunities for improvement.

https://www.tmpw.co.uk/outthink-index/

Speaker:

Robert Peasnell, Head of Growth at PeopleScout EMEA

Robert works with employers across both the PeopleScout and TMP Worldwide brands to develop and implement strategies that meet their talent acquisition goals.

With a background in employer branding and marketing, Robert has spent most of his career working for communications agencies where he has supported organisations across most sectors on a broad range of domestic and global projects.

A regular speaker at HR conferences, Robert is a visiting lecturer at Surrey Business School and sits on the Harvard Business Review Advisory Council.

Connect with Robert here

Internal Recruiters Network - The CIPD in Wales

This CIPD in Wales network is a dedicated space for professionals in Internal Recruitment and Talent teams to share best practices, case studies and insights. With a focus on tackling challenges like the "War for Talent," the network supports collaboration and innovation to attract and retain top talent in Wales

Join the network here.

If you have any questions about this event, please contact Claire Reardon on

[email protected]

*This event may include an external speaker who has prepared their own presentation. Any views or opinions expressed by the speaker are their own and do not reflect those of the CIPD.

Host or Publisher CIPD Wales