Embracing Change and Innovation: How AI Shapes Marketing Strategies

Name: Embracing Change and Innovation: How AI Shapes Marketing Strategies
Start: 2025-01-16T11:30:00-05:00
End: 2025-01-16T13:00:00-05:00
Location: Assembly

Schedule

Thu Jan 16 2025 at 11:30 am to 01:00 pm

UTC-05:00

Location

Assembly | Norfolk, VA

Bewildered by Artificial Intelligence (AI), let alone unsure how to apply it to marketing? The next Signature Speaker event from the Hampton Roads Chapter of AMA will help you get in the game.

As the marketing landscape continues to evolve, AI is becoming an indispensable tool to enhance creativity, personalization, efficiency, and customer engagement. In her talk, “Embracing Change and Innovation: How AI Shapes Marketing Strategies,” Joya Scarlata will guide marketers through the critical role AI plays in reshaping their strategies.

Attendees will leave equipped with knowledge of how to adopt AI tools effectively, anticipate future trends, and create marketing strategies that are both innovative and customer centric. Key takeaways include how AI enhances personalization to create more impactful and tailored customer experiences, AI’s role in streamlining repetitive marketing tasks, best practices for adopting AI-driven tools and platforms in your current marketing strategy, and how you can drive innovation through AI.

Scarlata passionately advocates AI's transformative potential in marketing and business strategy. With a determined mission to bridge the gap between next-generation AI technologies and their practical applications, she specializes in making AI accessible and actionable for marketing professionals.
She is the Director of Marketing at InterraIT, a leading B2B IT Services firm. Her strategic vision, guidance, and hands-on approach have significantly contributed to InterraIT's heightened brand awareness and growth.
Beyond her professional role, Scarlata is a prolific writer and speaker, regularly contributing insights on AI's impact on marketing at conferences, podcasts, webinars, and in various publications. She is the co-host of the podcast, "The Marketer's Guide to the AI Galaxy," where she discusses the latest AI news and trends and their implications for B2B and B2C marketers.
Register today!